Client: Epic Urgent and Family Care, Palatine, Illinois | Industry: Healthcare, walk-in urgent care | Engagement: February 2016 to February 2022 | Team: two to five people
Epic Urgent and Family Care is a walk-in clinic in Palatine, Illinois, that evaluates and treats non-emergency illnesses and injuries. Its founder, an emergency medicine physician, opened it with a fixed date and no website.
Urgent care is chosen on three things: whether the clinic is open, whether it treats what the patient has, and how soon they can be seen. Almost every patient decides on a phone, from a search, within a few miles of the clinic. The website had to answer those three questions faster than the competitors' sites did, and it had to exist before the doors opened.
Metwaves designed and built a responsive site with one-click appointment booking, a plain list of treated conditions, a notices area the clinic edits itself, and local SEO built in from the first wireframe. Then we kept the rankings up for six years.
We set the scope with the founder in one session, then ordered the work by what a patient needs first: booking, treated conditions, hours and directions. Everything else was scheduled after launch.
We mapped the searches people in and around Palatine actually make for urgent care, and what the clinics already ranking for them had built. That set the page structure before any design work.
Custom logo, banners and graphics, with wireframes and prototypes reviewed with the clinic. One-click access to treatments and booking from every page.
Responsive front end, hosting, domain and email set up, SEO structure implemented in the markup rather than added afterwards.
We formatted and optimised the clinic's own medical content as it arrived, and built a content area the staff could edit without a developer. During COVID-19 the clinic used it for hours, protocols and virtual appointment instructions.
Functionality and compatibility testing, an ADA accessibility check, deployment before the target date, and then monthly SEO work and layout changes on request through February 2022.
A site that booked appointments from the first day it was open, and the search presence to keep them coming.
Online appointment requests rose 25% after the one-click booking feature went live.
First-page rankings for 70% of the target keywords within the first year.
Engagement metrics up 30%, with COVID-19 posts drawing the most shares and comments.
Daily patient volume and revenue rose over the engagement, and the clinic reduced its mail and email marketing spend because the website was doing that work.
From the founder of Epic Urgent and Family Care, in a verified review on Clutch (5.0 of 5; quality 4.5, schedule 5.0, cost 5.0, willing to refer 5.0):
"Clinic saw more online appointments and daily patient volumes increased over time which lead to higher revenue. With strong web presence, we were able to reduce budget for mail marketing, email marketing, etc."
"Development and deployment of website was very quick and was accomplished before target finish date. Very responsive to our email and text messages with turn around time of 48 hrs or less. Overall, we had a very positive experience, and the team exceeded our expectations."
Clinic websites are a shape of work we know well: a fixed opening date, a patient who decides on a phone, and content that changes faster than a developer can ship it. For urgent care and family practices that means:
If you have an opening date, tell us that and whether booking must connect to an existing practice system. Those two answers set most of the estimate.
Less than most agencies propose. Online appointment booking, current hours, a plain list of treated conditions, insurance accepted, and directions that work on a phone held one-handed. For this clinic we also built a notices area the staff edit themselves, so changes to hours or protocols go live the same day.
This one launched before the clinic's target date. We shipped the highest-impact features first, booking, treatments and the notices area, and let the rest follow the opening. If your date is fixed, that ordering matters more than the technology.
We tested this build for ADA accessibility before deployment. For a US healthcare provider that is not optional: accessibility complaints against clinic websites are common, and retrofitting costs far more than building to it.
Local search is where urgent care demand is, so keyword and competitor research came first and the SEO structure went into the build. This clinic reached page one for 70% of its target keywords within a year. Ranking also depends on Google Business Profile, reviews and local citations, which the clinic owns; we set them up and showed the team how to keep them current.
The engagement was in the $10,000 to $49,999 range as disclosed on Clutch, covering the build and six years of SEO and support, with a team of two to five people.
With your opening date and whether booking must integrate with an existing practice-management system. Send us both through the contact page and we come back with scope and cost; the commercial options are on our engagement models page.
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